Best International Fashion Brand 2013 *Highly Commended* entrants
Three deserving entrants were Highly Commended in the International Fashion category 2013
This year the Mini Boden range has less of a ‘retro’ feel than it has done in recent years. Although we are still inspired by British traditions and our girls’ range mixes doggy, butterfly and wildlife prints with nifty neons. For boys we’ve created a modern take on the colourblock tee and coloured trousers of every kind, from sporty cargos to bright skinny jeans. All our clothes, prints and appliqués are designed in house, making them unique to Boden.
We may be British, but Mini Boden is now a truly global brand. Nearly 700,000 customers bought Mini Boden in 2012 across all of our markets – and Boden now generates half of its business outside the UK. In the USA, Mini Boden is stocked in all 110 Nordstrom stores, where we are the retailer’s fastest growing childrenswear brand.
Don't miss our... Inside Scoop interview with Tara Ryan, Head of Mini Boden Design, about her design inspirations and the importance of sparkly shoes...
Mini Boden also won the 2013 Award for Best Online Fashion
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