Inspired by travel, memory, nostalgia and interesting vintage finds designers and owners of ilovegorgeous, Lucy Enfield and Sophie Worthington, cleverly echo seasonal trends from the catwalks and create innovative styles, not often seen in childrens wear, but that are comfortable and functional for young girls - whether it be by shortening a hemline, adding a sheer lining or elasticated waist everything is carefully designed with their audience in mind.
The ilovegorgeous SS13 collection is a wonderful, eclectic mix of themes. The beauty of the sea, and the treasures it holds, has inspired a large part of the collection. Beautiful prints on floating chiffon and mothy net trims emulate the mysteriousness of the ocean and its foaming waves. This theme is realised in beautiful styles like the Maggie, Sea Foam and Jellyfish Dresses.
A fabulous collection of beachwear has been given the feel of a 1950s seaside holiday including cute bikini’s and swimsuits as well as cool cotton cover ups, sundresses, shorts, tops, knits and accessories. The fun, vintage style of the Ice Cream Girl Dress, Headscarf and Smock Swimsuit are great examples of how Lucy and Sophie have adapted vintage styles and brought them bang up to date.