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Best Boys' Fashion 2013 *Winner* Little Bird at Mothercare

Little Bird, by Jools Oliver, flies off with the award for Best Boys' Fashion 2013

Little Bird by Jools Oliver at Mothercare
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Little Bird by Jools Oliver boyswear collection has been designed with Jools own son, Buddy, in mind. With her own collection Little Bird Jools has created a boys collection thats lets children be children. Combining versatile fabrics with on trend shapes and styles and adding a touch of quirky handmade design feel, Jools has succeeded to create a range like no other.

Jools Oliver comments: “I have such a passion for the design of children’s clothes, so to have this opportunity to work with Mothercare is just amazing. My mother dressed us in Mothercare clothes and I have done the same with my children, so Mothercare has always been part of my life. My designs combine both quirky and classic style inspired by my childhood memories. The collection features nostalgic, classic pieces, sprinkled with unique touches and playful attention to detail. The entire collection has been lovingly put together and accessibly priced for parents. 

Sunglasses £6 by Marks and Spencer; green towelling jumper from £10, patterned swim shorts £8 all by Jools at Mothercare (ages 6 months- 5years) shoes, stylist’s own.

Photographer: Mark Shearwood at ERA Management  Stylist: Rachel Caulfield at ERA Management Hair and grooming: Nadia Altinbass using Bumble and Bumble and Little Blu Nail Varnish Fashion assistants: Abby and Chloe Painter Photography Assistant: Jeannie Buche


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fashion, junior design awards, 2013, boys

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