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Belle Enfant: Best Baby Designer Fashion Brand, Junior Design Awards 2014 WINNER

What the brand says, what the judges thought and where to buy...




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They Say:

"Belle Enfant is a luxury babywear brand for 0-2 year olds. Founded by childhood friends, Fleur and Henrietta, both keen followers of fashion with a love for beautiful things. The idea for Belle Enfant was born as an antithesis to the mass-produced childrenswear available, with a desire to create something elegant and pure.

The A/W14 collection draws inspiration from the flora and fauna of a winter landscape. Creating warmth, comfort and texture through different materials. The key focus is the cosy selection of super soft, cashmere blend knitwear. The printed silk pieces add a fun, fashion forward edge. 

A unique approach to design - We adopt a different approach when designing and developing the ranges. We often start by taking key pieces that we love and covet from our own wardrobes like a favourite cashmere jumper or silk blouse and translate this into a stylish child-size version. The use of sophisticated prints and styling gives the collection a unique, fashion forward feel that sets us apart from our contemporaries.

Uncompromising on quality and craftsmanship - Each piece from the collection is designed in house and sourced from a select number of expert suppliers. Comfort and functionality is key and we strive to produce a collection that is as practical as it is beautiful.  95% of the collection can be machine-washed and we conduct wearer trials on every item to ensure a perfect fit. This uncompromising approach to quality and design really resonates with our customers.

Attention to detail- We aim to create a shopping experience which is luxurious, beautiful and pleasurable. Everything is carefully thought through with complete attention to detail: from the product, to the packaging, to the website design." 

Judges Comments:

"Belle Enfant is, yet again, a stand out winner, and not only in it's sub category. We all love how elegant and sweet the collection is. It has an air of timelessness about it and the fabrics are soft and gentle, perfect for your baby's skin. Plus, the packaging is beautiful and is delicately scented, making a delivery from Belle Enfant something to cherish." 

Where to Buy:

www.belleenfant-boutique.com

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