What is your name and job title?
My name is Catherine Seixo, I'm the designer and founder of Bbk.
What did you love to wear as a child?
I loved wearing traditional clothes with a retro feel, chic but comfortable.
I had a real thing for houndstooth fabric. Hats were a real passion as well, and still are.
What’s so great about children’s fashion?
From my point of view children's fashion is an opportunity to capture the character of this wonderful period – a time of dreams, of playing, of being carefree… and also an important time that often defines us as adults.
My watchwords are: be inventive, playful, affectionate, whimsical, mischievous...tell a story.
What are the highlights of your autumn winter 2014 collection?
I create and imagine the collections as a story with characters, I love the detail.
I imagine the children who will wear the outfits I create, little plays almost. This a series, which is whyI like to draw a silhouette from head to foot.
The autumn/winter collection has evolved from 2014/2015 - it’s a new chapter in the story. Each item can stand alone or work with another piece in the collection, I think this is a strong point of Bbk. It is a timeless style, but also fun and wearable.
How important is it to keep up with changing fashion trends?
I do not follow fashion trends. I follow my instinct and passion to do this job. I reflect on the forms,the soft materials, light clothing that will bring out the child. I care more about how the clothes are made. I often keep in mind these words of CocoChanel: "La mode se démode, le style jamais."
How have you made your brand stand out in the increasingly growing market of children’s fashion?
Bbk is a confident brand, which is developing with its customers.
Once someone buys into my collection they shop every season. My greatest reward is when parents say, 'our child wants to wear Bbk every day - to be beautiful. "This may sound a bit pretentious, but if I can help a child’s self esteem then I’m happy. I always look for quality first and comfort is what guides my thoughts. I am fortunate to work with garment factories in France (clothing and hats) and Spain (shoes) who love their work and are alwaystrying to improve, I like team work.
Where do you source design inspiration?
Children are my first source of inspiration.
Then I am passionate about history, art and literature. I love beautiful fabrics and craftsmanship. I especially like the period 1880 to1940 and I collect a lot of objects in the art deco period. Sometimes it's a poem,a phrase, a colour, a piece of detail that will guide my thoughts. As a trained architect I also likethe formal aspect of things, I like the rigor and ornamentation, especially proportion.
Why do you think parents are increasingly more interested in what their children are wearing?
Ithink we'rein a society where many parents are aware that childhood is something magical that we must preserve and make the best possible, because those are the ones whoare the future. My clients often tellme that Bbk teaches their children to dress well.
Why did you enter the Junior Design Awards?
I have a very curious nature and I love the idea of discovering other worlds. I am interested in many other brands, even if it's not close to my style and I think the Junior Design Awards are an opportunity to meet other people, share more about what drives us. And I also love the English culture. I regularly draw on English heritage – that is perhaps another reason for taking part.
What is next for your brand?
I am currently concentrating on fabrics, in partnership with a weaving workshop located in France. I’m designing a line of more sporty clothing and I’m thinking about including a collection for ‘mums.’