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BabyK by Myleene Klass: Best UK Fashion Brand, Junior Design Awards 2014 SHORTLISTED

What the brand says, what the judges thought and where to buy...

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They Say:

"Since its launch in 2005 the now iconic BabyK by Myleene Klass children’s fashion brand has grown from strength to strength and has developed its own army of cool fashionista followers favouring its confident, fun, unique and premium style, all at an affordable high street price. Due to popular demand the BabyK collection has extended, starting for autumn 2014, and now ranges up to 8 years of age. The BabyK fashion collection is sold in both Mothercare stores and online via the Mothercare website in 63 countries around the world. 

Myleene Klass and the Mothercare design team work closely each season to develop the vision for BabyK. BabyK is all about great quality Mothercare trusted fabrics and constructions with on trend, styles using a current, fashionable colour palette. The team take special care to pay attention to key touches, such as the signature ‘K’ logo that appears on every item in the collection, the BabyK logo on every button and fastening and additional special features such as bows on the shoulders of dresses, 3D graphics, sequins and sparkle on tees and for girls, leopard print trims clashing against pretty florals. BabyK is for the fashion conscious parents that want to dress their child in confident, fun, unique and premium styles, all at an affordable high street price. For girls this season, pretty meets preppy with oversized floral blooms in coral set against a navy colour palette, adorning statement pieces such as the signature tutu, quilted varsity bomber and on trend playsuit. The collection also comprises of must have, luxurious, limited edition separates for a special occasions, such as the navy and gold shimmer party dress. It’s all about dandy dressing for hipster boys this season with rock graphic print tees, check shirts with contrast trims, statement quilted bomber jacket and smart hound’s-tooth fine knit. Rust, brown, mustard and navy dominate the colour palette in this collection with transitional layering pieces, perfect for the late summer chill. Complete with fresh white high-tops and snap back cap."

Judges Comments:

"A fantastic selection this season for both boys and girls at BabyK. Some brilliant additions including a fabulous floral bomber jacket for girls. Always strong, and with a loyal following, this winter shows the start of a new, more trend led, direction for Myleene."

Where to Buy:


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