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BabyK by Myleene Klass: Best Girls' High Street Fashion Brand, Junior Design Awards 2014 SHORTLISTED

What the brand says, what the judges thought and where to buy...

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They Say:

"Since it's launch in 2005 the now iconic BabyK by Myleene Klass children’s fashion brand has grown from strength to strength and has developed its own army of cool fashionista followers favouring its confident, fun, unique and premium style, all at an affordable high street price. Due to popular demand the BabyK collection has extended, starting for autumn 2014, and now ranges up to eight years of age. The BabyK fashion collection is sold in both Mothercare stores and online via the Mothercare website in 63 countries around the world. 

Myleene Klass and the Mothercare design team work closely each season to develop the vision for BabyK. BabyK is all about great quality Mothercare trusted fabrics and constructions with on trend, styles using a current, fashionable colour palette. The team take special care to pay attention to key touches, such as the signature ‘K’ logo that appears on every item in the collection, the BabyK logo on every button and fastening and additional special features such as bows on the shoulders of dresses, 3D graphics, sequins and sparkle on tees and for girls, leopard print trims clashing against pretty florals. BabyK is for the fashion conscious parents that want to dress their child in confident, fun, unique and premium styles, all at an affordable high street price. For girls this season, pretty meets preppy with oversized floral blooms in coral set against a navy colour palette, adorning statement pieces such as the signature tutu, quilted varsity bomber and on trend playsuit. As well as the beautiful easy to wear daytime pieces, the collection also comprises of must have, luxurious, limited edition separates for a special occasions, such as the navy and gold shimmer party dress with jacquard leopard print fabric."

Judges Comments:

"The BabyK girlswear collection has made greats triodes in design this season, moving away from just glam party wear (although you will still find plenty of that - and the 'must-have' leopard print pieces). The overall favourite piece from the season on the judging panel is the floral print jacket - so cool. Rachel Stevens is a particular fan of the label and continues to dress her daughters in BabyK season after season."

Where to Buy:


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