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BabyK by Myleene Klass: Best Boys' High Street Fashion Brand, Junior Design Awards 2014 WINNER

What the brand says, what the judges thought and where to buy...




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They Say:

"Since its launch in 2005, the now iconic BabyK by Myleene Klass children’s fashion brand has grown from strength to strength and has developed its own army of cool fashionista followers favouring its confident, fun, unique and premium style, all at an affordable high street price. Due to popular demand the BabyK collection has extended, starting for autumn 2014, and now ranges up to 8 years of age. The BabyK fashion collection is sold in both Mothercare stores and online via the Mothercare website in 63 countries around the world. 

Myleene Klass and the Mothercare design team work closely each season to develop the vision for BabyK. BabyK is all about great quality Mothercare trusted fabrics and constructions with on trend, styles using a current, fashionable colour palette. The team take special care to pay attention to key touches, such as the signature ‘K’ logo that appears on every item in the collection, the BabyK logo on every button and fastening and additional features such as contrast trims and stitching, 3D graphics on tees and contrast print turn ups on trousers. BabyK is for the fashion conscious parents that want to dress their child in confident, fun, unique and premium styles, all at an affordable high street price. BabyK boyswear this season is all about dandy dressing for hipster boys with rock graphic print tees, check shirts with contrast trims, a statement quilted bomber jacket and a smart hound’s-tooth fine knit. Rust, brown, mustard and navy dominate the colour palette in this collection with transitional layering pieces, perfect for the late summer chill. The look is complete with fresh white canvas high-tops, chunky brogues, snap back cap or statement headphones."

Judges Comments:

"A well-balanced collection full of strong colours and modern, well thought out designs. If anyone says there isn't anything funky for boys on the high street, we will be directing them here. Very refreshing"

Where to Buy:

www.babykworld.com

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