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AlexandAlexa: Best Online Children's Fashion Retailer, Junior Design Awards 2014 WINNER

What the brand says, what the judges thought and where to buy...

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They Say:

"AlexandAlexa is the premier online luxury childrenswear retailer. The site offers style-savvy parents over 290 of the world's best kids’ brands, spanning fashion, toys, sports, home and lifestyle. The company was established by Alex Theophanous and his wife Alexa Till in 2007. Their mission was to enable parents to access the world’s best kids’ collections without having to hit a high street. Seven years on and the company has exceeded all growth expectations. It is a true global player with a thriving customer base in over 100 countries.

For the last seven years, AlexandAlexa has been at the forefront of children’s fashion. As the AW14 season kicks off, the brand has curated it’s most diverse and trend-led collection of products. Our fashion buyers have the experience and client knowledge to edit a product selection which results in the ultimate one-stop-shop for our customers.

One of the biggest trends we’ve nurtured is the ‘mini me’ phenomenon. We continue to stock high-fashion collections from the likes of Stella McCartney Kids, Marni, Little Marc Jacobs, Kenzo, Chloe, and Roksanda Ilincic. Along with the global brands, we also like to introduce our customers to smaller, lesser known labels such as Mini Rodini and Bang Bang Copenhagen. Basics are as important to us as they are to our customers – Petit Bateau and our own brand, Kickle, provide simple, functional and beautiful items – staple to kid’s wardrobes."

Judges Comments:

"Alex and Alexa is one of the biggest names in online children's fashion retail, and quite rightly so. This is the third year that the brand has won this accolade. With a fabulous offering of children's fashion labels, it's buyers have their finger on the pulse of trends that parents will be looking to buy. For Christmas this year, Alex and Alexa can be your one-stop-shop, with a brilliant array of designer gifts from fashion to homewear and even beauty buys."

Where to Buy:


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