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Spring/Summer 2013: The Trend Report from Pitti Bimbo

Junior reports direct from Pitti Bimbo 75, Florence to bring you the biggest childrenswear trends for Spring/Summer 2013




Neons at Suzanne Ermann
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One of the key trends that jumped out at Pitti Bimbo was the use of neon for accessories and over outfits, not just because of the colour but also the ubiquity of it within the audience as well. It seems that Italy has bought into neon colour in a big way for this summer too. It was even used as eye make up at the Twin-Set Girl catwalk show.

Colours in general have been vivid again. The greens, electric blues, red, pink and strong yellow from last year are still around and strong. Sorbet pastels are actually looking refreshed against this backdrop and were shown in all the main catwalk shows. White is also incredibly strong, especially for lightweight peasant style little dresses with lace trimmings and pintucked details. Gingham was also seen on most of the catwalks, in colour combinations of green and white, black and white, yellow and white and pink and white, usually in big bold checks.

Metallic shades over embroidery, shoes and bags is still a hot trend, often used as studding details too on necklines, collars and belts, whilst floral prints are mixed between sweet romantic roses and Liberty ditsy small prints or wildflower prints. Hedgerow borders as seen in Gucci's adorable summer cottons, Gucci also presented a new bag, their hedgehog which had a metal studded main body.

China blue and white is also a popular print combination for girls while and for boys there is a cyber feel to many graphic T-shirts and tribal prints which when combined with fringing form a new hippie festival groove, or as at Moncler, a nightmare aquatic ensemble. Fishy prints, logos and tropical Hawaiian style shirts and shorts are always a popular item and next year has a good selection coming up too. If really keen you can even aquire the Versace matching surfboard to your tropical outfit.

The alternative to this sophistication are the many cutesy ice cream/cupcake and bow prints around, as seen at Gucci, combined with pearls and Chanel style slub jackets as a very girly vision of summer.

Shapes are looking looser and for girls longer with many peasant style longer skirts around. Trousers though remain slim line on the whole. There are tunics aplenty, lots of layering with cropped leggings and many asymmetrical hems, notably in the finale tutu skirts at Monnalisa. Fine pleats are often used on dresses and skirts to give controlled volume and the puffy gathered skirt is still very popular. Boys are very smart, with linen waistcoats and jackets, striped knitwear and even pastel toned jeans at Notify.

Cartoon style graphics on T-shirts are still popular and the new shorts shape is an Olympian inspired running style with curved hems, also a little bit 1970s looking and one that Stella McCartney has been using for a few seasons.

Vintage has also inspired so many looks, but has become such a mainstream inspiration in childrenswear it seems unnecessary to point that out.

All in all, it was a good Pitti Bimbo where a lot of the trade seemed to be coming from Russia and the Far East and the European buyers were still there in force too. It felt quieter than normal but that is often the case for the summer season which is a much shorter one and has a reduced volume to the winter season.


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pitti bimbo, pitti, trend report, ss13, spring summer, 2013, fashion, childrenswear, designer
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