Famed for it’s monogramming detail, Gucci is stepping further away from the double G and horseshoe branding for summer 2013 childrenswear. Having made the statement for the past few seasons that it has arrived on the children’s scene via strong branding, this season sees a move to more fashion led pieces with strong silhouettes and beautifully inspired prints.
A stand out look is the floral prints collection. A fabulous pair of silky running shorts, a pretty jumpsuit, a tunic dress and a blazer are intricately designed. There is also a stunning dress for baby. For the baby boys, a pale blue suit with oversized bow tie makes for a smart companion.
Also for baby, there is a cupcake collection, which consists of graphic print babygrows, T-shirts and bottoms. The summery sorbet colours teamed with cherry red shorts and denim jackets makes for a punchy combination. Party dresses are pretty, with standout pieces including a metallic brocade wide pleat number with ribbon waistband and a chiffon pleated dress with puff sleeves.
For older girls, the party dresses will certainly make a statement. We loved the cobalt blue silk tunic dress with waved frill skirt and the shift dress with metallic bronze flower detail, which was simply stunning. Simpler day dresses included a white tennis style dress with drop waist pleated skirt.
The outerwear for children is suitably chic, with an overriding cream colour scheme, including a suede leather biker jacket, duffle coat with dark tan trims and collarless jacket with singe red and green Gucci stripe detail.
Another popular colour is burnt orange, which is continued into a striking collection of bags, including rucksack, handbag and suitcase. The knitwear is simple, with the odd cable knit pattern, but of the utmost quality. Team one of these pieces with a petrol blue leather jacket and white turn up trousers for a chic, boy about town look.
Just as last season’s statement bag was the petite ladybird, this season is the hedgehog, with metallic studs in place of the spikes. Other accessories included light cotton, ready tied headscarves in a variety of prints and straw hats with ribbon detail. We always love the shoes at Gucci and this season is no exception. A particular favourite is the on-trend, white hi-top trainer with cut-out detail in star shapes. Suitably Gucci, stylishly subtle.
Photography by Catherine Hudson