A wooden hut for hanging out in, the sounds of tweeting birds and grasshoppers wafting in the breeze and a blue, blue sky... Just the kind of location that Huckleberry Finn would consider ripe pickings for a spot of adventure. And when the children emerge onto the catwalk for the debut collection of Fendi childrenswear, they are accessorised for fun, carrying fishing nets for pond-dipping and Davy Crockett-style attachments to their pockets, along with casual straw hats, soft denims, checked shirts and smocked dresses.
But this is Fendi, of course, so expect to see snatches of the label's signature features. Colours are muted in pearl greys, powder pink and dusty white, but there are also brighter snatches of Fendi mustardy-yellow in linings or finer details. Hats, shoes and a trendy take on the loafer - the loafter boot, untied of course - all feature the FF motif, while handbags might declare their devotion with 'I Heart Fendi', or bracelets and necklaces appear in the signature colour too.
The girls' collection is pretty, with delicate touches in flounces and frills, soft natural fabrics that move gracefully and offer comfort as well as style. Softer lines are seen in the balloon style hemlines, softly tapered trousers and flowing A-line tops in delicate embroidered silk and linen. There was also a more statement dress in black with a flouncy balloony hemline coupled with a cute bag.
For boys, the key is casual and playful, with the ubiquitous trilby turning up with a jaunty Fendi logo, and a mix of smarter jackets alongside elegant checked shirts and Harrington-style bomber jackets with a nod to James Dean in Rebel Without A Cause. Boys were also strutting their stuff in a variation on the cream Mac meets double-breasted blazer.
There was a playfulness in the swimwear collection with colourful monograms and motifs on a white background - shades of the multi-coloured Louis Vuitton, perhaps? - while the children clutched some beachy friends like crabs, octopusses and lobsters, all made from the same fun fabric.
For the finale, the children traipse along the catwalk, the more seasoned older models holding the hands of the more reluctant toddlers, wearing the softest shades of pink and pearl, the toddlers in cute little babydoll pyjamas, the girls in an assortment of smocks and A-line dresses with pleating or frill details, while the boys wear loose-fitting jogging or cargo pants.