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CIFF Kids Autumn Winter 2013 show report from Copenhagen

Highlights for the forthcoming autumn winter 2013 seaon of children's fashion from the coolest Scandinavian brands at CIFF Kids in Copenhagen




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This year the fashion trade fairs for children in Copenhagen were combined at CIFF Kids after rival fair CPH Kids announced earlier this year that they would not be holding their show this season.

CPH tended to have the more trend-led and smaller exhibitors, some of whom have moved over to CIFF Kids which was definitely to the fair's advantage. As well as the very cool New Generals who held their catwalk show there, also Petit by Sofie Schnoor and Noa Noa showed on the catwalk which, with the CIFF trend catwalk show, livened up the atmosphere a lot.

The leading trend labels were also grouped together, which helped buyers wanting to focus on the smaller labels as CIFF, which was always the more commercial of the two fairs, also has some huge stands for local Scandinavian brands such as Hummel, Aya Naya and Name it, as well as Dutch brands such as Tumble'n Dry and gsus industries. Many of the brands had also exhibited at Playtime Paris, such as Soft Gallery, New Generals and Sprout by Gro.

The Scandi look is a divided one, with newer brands, such as Soft Gallery, taking a path using greys, rust and soft fleshy shades of pink which have been very directional, to the point where the window display at the famous Copenhagen Illums Department store featured an interiors scene set up with exactly their signature colours. Pale Cloud, who have a similar palette, exhibited on the Friday in one of the rooms available at the Bella Sky hotel nearby.

Another theme focuses on small itsy Liberty prints and gentle metallic touches, such as the styles of Noa Noa and Christina Rohde, through to a far brighter and more graphic print aesthetic which is the Scandinvian classic style of old, by such companies as the eco-friendly Fred's World by Green Cotton and H.J.O.R.T.H  Copenhagen.

When you start to look though, you see the soft pink tones permeating everywhere, made all the more noticeable as it is an unusual colour for the winter season. There is also a move towards quilted cotton and cotton fleece – possibly an economic answer for a lower price point.

Labels of note were of course Soft Gallery, New Generals who had a fantastic show, Sprout by Gro, Mads Norgaard, How To Kiss A Frog, Petitbo, Christina Rohde, FUB, I Dig Denim, and Mini Numph. With over 300 brands exhibiting, there were too many to mention, but it is fair to say CIFF Kids has made a good transition to accomodate the new arrivals and business seemed very brisk.


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